{"id":232,"date":"2026-02-03T19:47:38","date_gmt":"2026-02-03T19:47:38","guid":{"rendered":"https:\/\/mllore.com\/?page_id=232"},"modified":"2026-02-03T20:22:38","modified_gmt":"2026-02-03T20:22:38","slug":"silk","status":"publish","type":"page","link":"https:\/\/mllore.com\/es\/silk\/","title":{"rendered":"Silk"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"232\" class=\"elementor elementor-232\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0950657 e-flex e-con-boxed e-con e-parent\" data-id=\"0950657\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4cb4e83 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4cb4e83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0faace6 e-flex e-con-boxed e-con e-parent\" data-id=\"0faace6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1bb6e47 elementor-widget elementor-widget-image\" data-id=\"1bb6e47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"302\" src=\"https:\/\/mllore.com\/wp-content\/uploads\/2026\/02\/2-1024x302.jpg\" class=\"attachment-large size-large wp-image-219\" alt=\"\" srcset=\"https:\/\/mllore.com\/wp-content\/uploads\/2026\/02\/2-1024x302.jpg 1024w, https:\/\/mllore.com\/wp-content\/uploads\/2026\/02\/2-300x89.jpg 300w, https:\/\/mllore.com\/wp-content\/uploads\/2026\/02\/2-768x227.jpg 768w, https:\/\/mllore.com\/wp-content\/uploads\/2026\/02\/2-1536x454.jpg 1536w, https:\/\/mllore.com\/wp-content\/uploads\/2026\/02\/2-2048x605.jpg 2048w, https:\/\/mllore.com\/wp-content\/uploads\/2026\/02\/2-18x5.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b4ab5bc e-flex e-con-boxed e-con e-parent\" data-id=\"b4ab5bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e658e51 e-con-full e-flex e-con e-child\" data-id=\"e658e51\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a90868f e-con-full e-flex e-con e-child\" data-id=\"a90868f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86c9aa9 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"86c9aa9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Silk<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-041f6ee elementor-widget elementor-widget-text-editor\" data-id=\"041f6ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Social-first storytelling built around everyday rituals and brand familiarity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7a257b elementor-widget elementor-widget-heading\" data-id=\"f7a257b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Role<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f78c48c elementor-widget elementor-widget-text-editor\" data-id=\"f78c48c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Creative Direction \u00b7 Content Creation \u00b7 Social Media Strategy<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-421d6d5 e-con-full e-flex e-con e-child\" data-id=\"421d6d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f6ad695 elementor-widget elementor-widget-heading\" data-id=\"f6ad695\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">It\u2019s not a moment. It\u2019s a habit.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1741ab1 elementor-widget elementor-widget-text-editor\" data-id=\"1741ab1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1698\" data-end=\"1972\">Silk\u2019s presence was shaped around momentum staying close, relevant, and familiar while reinforcing its position as the leading alternative beverage. Rather than centering the product as an object, the work focused on how it lives inside real routines, moments, and habits.<\/p><p data-start=\"1974\" data-end=\"2310\">I led the full content ecosystem, from ideation and planning to execution, styling, and prop selection. Each piece of content was built as a small, lived-in moment, blending lifestyle and storytelling with intention. The result was a social presence that felt natural and confident.\u00a0 Unmistakably the first choice.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-632a280 e-flex e-con-boxed e-con e-parent\" data-id=\"632a280\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3eb330b e-con-full e-flex e-con e-child\" data-id=\"3eb330b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c221133 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"c221133\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"689\" src=\"https:\/\/mllore.com\/wp-content\/uploads\/2026\/02\/5-1-1024x689.jpg\" class=\"attachment-large size-large wp-image-278\" alt=\"\" srcset=\"https:\/\/mllore.com\/wp-content\/uploads\/2026\/02\/5-1-1024x689.jpg 1024w, https:\/\/mllore.com\/wp-content\/uploads\/2026\/02\/5-1-300x202.jpg 300w, https:\/\/mllore.com\/wp-content\/uploads\/2026\/02\/5-1-768x516.jpg 768w, https:\/\/mllore.com\/wp-content\/uploads\/2026\/02\/5-1-18x12.jpg 18w, https:\/\/mllore.com\/wp-content\/uploads\/2026\/02\/5-1.jpg 1105w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37dd72a elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"37dd72a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"689\" src=\"https:\/\/mllore.com\/wp-content\/uploads\/2026\/02\/1-2-1024x689.jpg\" class=\"attachment-large size-large wp-image-282\" alt=\"\" srcset=\"https:\/\/mllore.com\/wp-content\/uploads\/2026\/02\/1-2-1024x689.jpg 1024w, https:\/\/mllore.com\/wp-content\/uploads\/2026\/02\/1-2-300x202.jpg 300w, https:\/\/mllore.com\/wp-content\/uploads\/2026\/02\/1-2-768x516.jpg 768w, https:\/\/mllore.com\/wp-content\/uploads\/2026\/02\/1-2-18x12.jpg 18w, https:\/\/mllore.com\/wp-content\/uploads\/2026\/02\/1-2.jpg 1105w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34f3317 e-flex e-con-boxed e-con e-parent\" data-id=\"34f3317\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-66a2b0c e-con-full e-flex e-con e-child\" data-id=\"66a2b0c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8e2e30 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"b8e2e30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"689\" src=\"https:\/\/mllore.com\/wp-content\/uploads\/2026\/02\/2-2-1024x689.jpg\" class=\"attachment-large size-large wp-image-281\" alt=\"\" srcset=\"https:\/\/mllore.com\/wp-content\/uploads\/2026\/02\/2-2-1024x689.jpg 1024w, https:\/\/mllore.com\/wp-content\/uploads\/2026\/02\/2-2-300x202.jpg 300w, https:\/\/mllore.com\/wp-content\/uploads\/2026\/02\/2-2-768x516.jpg 768w, https:\/\/mllore.com\/wp-content\/uploads\/2026\/02\/2-2-18x12.jpg 18w, https:\/\/mllore.com\/wp-content\/uploads\/2026\/02\/2-2.jpg 1105w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fea08ae elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"fea08ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"689\" src=\"https:\/\/mllore.com\/wp-content\/uploads\/2026\/02\/4-2-1024x689.jpg\" class=\"attachment-large size-large wp-image-279\" alt=\"\" srcset=\"https:\/\/mllore.com\/wp-content\/uploads\/2026\/02\/4-2-1024x689.jpg 1024w, https:\/\/mllore.com\/wp-content\/uploads\/2026\/02\/4-2-300x202.jpg 300w, https:\/\/mllore.com\/wp-content\/uploads\/2026\/02\/4-2-768x516.jpg 768w, https:\/\/mllore.com\/wp-content\/uploads\/2026\/02\/4-2-18x12.jpg 18w, https:\/\/mllore.com\/wp-content\/uploads\/2026\/02\/4-2.jpg 1105w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1184d5f e-flex e-con-boxed e-con e-parent\" data-id=\"1184d5f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d01e405 elementor-widget elementor-widget-image\" data-id=\"d01e405\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"303\" src=\"https:\/\/mllore.com\/wp-content\/uploads\/2026\/02\/4-1-1024x303.jpg\" class=\"attachment-large size-large wp-image-244\" alt=\"\" srcset=\"https:\/\/mllore.com\/wp-content\/uploads\/2026\/02\/4-1-1024x303.jpg 1024w, https:\/\/mllore.com\/wp-content\/uploads\/2026\/02\/4-1-300x89.jpg 300w, https:\/\/mllore.com\/wp-content\/uploads\/2026\/02\/4-1-768x227.jpg 768w, https:\/\/mllore.com\/wp-content\/uploads\/2026\/02\/4-1-1536x454.jpg 1536w, https:\/\/mllore.com\/wp-content\/uploads\/2026\/02\/4-1-2048x605.jpg 2048w, https:\/\/mllore.com\/wp-content\/uploads\/2026\/02\/4-1-18x5.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Silk Social-first storytelling built around everyday rituals and brand familiarity. Role Creative Direction \u00b7 Content Creation \u00b7 Social Media Strategy It\u2019s not a moment. It\u2019s a habit. Silk\u2019s presence was shaped around momentum staying close, relevant, and familiar while reinforcing its position as the leading alternative beverage. Rather than centering the product as an object, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-232","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/mllore.com\/es\/wp-json\/wp\/v2\/pages\/232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mllore.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mllore.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mllore.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mllore.com\/es\/wp-json\/wp\/v2\/comments?post=232"}],"version-history":[{"count":16,"href":"https:\/\/mllore.com\/es\/wp-json\/wp\/v2\/pages\/232\/revisions"}],"predecessor-version":[{"id":306,"href":"https:\/\/mllore.com\/es\/wp-json\/wp\/v2\/pages\/232\/revisions\/306"}],"wp:attachment":[{"href":"https:\/\/mllore.com\/es\/wp-json\/wp\/v2\/media?parent=232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}