Feminidad Tropical was created to mark Moonstone’s expansion into a new city and the opening of its first store there. Drawing from the brand’s Bali roots, the concept unfolded as an homage to the divine feminine.

Water, light, shadow, and movement shaped a visual narrative that felt mystical, warm, and fluid. I led the creative direction, production, content creation, and social strategy, ensuring the experience translated seamlessly across touchpoints. The result was immersive and emotional — a world where softness and strength could exist together.