Silk’s presence was shaped around momentum staying close, relevant, and familiar while reinforcing its position as the leading alternative beverage. Rather than centering the product as an object, the work focused on how it lives inside real routines, moments, and habits.

I led the full content ecosystem, from ideation and planning to execution, styling, and prop selection. Each piece of content was built as a small, lived-in moment, blending lifestyle and storytelling with intention. The result was a social presence that felt natural and confident.  Unmistakably the first choice.